Romney’s Message Problem

First Read: “What is his campaign about? He says he wants to ‘restore America’s greatness,’ but what does that mean? (Go back to the ’50s? The ’60s? The ’80s? The Bush years?) He says he’ll be able to turn around the economy, but what if it’s already slowly improving as the evidence currently suggests? And the campaign makes it clear that Romney is the inevitable nominee, but what happens if that inevitable nominee loses? Team Romney has had a message problem since this campaign began, and when you make your candidacy about electability and process, you’re going to pay a BIG price for losing to candidates. Why does Romney want to be president, an office he’s been running for the past six years? Has he really answered this basic question?”