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You are here: Home / 2012 Campaign / The Last Whites-Only Campaign?

The Last Whites-Only Campaign?

August 28, 2012 at 12:44 pm EDT By Taegan Goddard Leave a Comment

Jonathan Chait: “A Republican strategist said something interesting and revealing on Friday, though it largely escaped attention in the howling gusts of punditry over Mitt Romney’s birth certificate crack and a potential convention-altering hurricane. The subject was a Ron Brownstein story outlining the demographic hit rates each party requires to win in November. To squeak out a majority, Mitt Romney probably needs to win at least 61% of the white vote — a figure exceeding what George H.W. Bush commanded over Michael Dukakis in 1988.”

Said the GOP strategist: “This is the last time anyone will try to do this.”

Translation: “This is their last, best chance to win an election in the party’s current demographic and ideological form. Future generations of GOP politicians will have to appeal to nonwhite voters who hold far more liberal views about the role of government than does the party’s current base.”

John Judis: “It could still work in November 2012 — because of Obama’s weakness among the electorate. But it won’t lay the basis for a new Republican majority.”

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Taegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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