Mitt Romney’s campaign “has concluded that the 2012 election will not be decided by elusive, much-targeted undecided voters — but by the motivated partisans of the Republican base,” BuzzFeed reports.
“This shifting campaign calculus has produced a split in Romney’s message. His talk show interviews and big ad buys continue to offer a straightforward economic focus aimed at traditional undecided voters. But out stumping day to day is a candidate who wants to talk about patriotism and God, and who is increasingly looking to connect with the right’s intense, personal dislike for President Barack Obama.”
Meanwhile, Politico reports Romney is rolling out a new and broader strategy to make the election a referendum on “status quo versus change.”
“The shift, which is to include much more emphasis on Romney’s policy prescriptions, means he is scrapping the most basic precept of his campaign. From the time he began contemplating running again after his loss in the 2008 primaries, Romney’s theory of the case has been a relentless and nearly exclusive focus on the listless economy.”
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