Do Political Ads Even Work?

New York Times: “One question that grows with each dollar spent is whether voters are being swayed anymore, especially when many say the ads they see now are merely noise canceling out more noise.”

“Scholars who have looked at the impact of campaign ads have found that for races like those for House seats in which name recognition often makes all the difference, ads do matter. But for presidential candidates, the case is not as strong. And this record-breaking year, ironically enough, may provide the most convincing argument yet that all the advertising that money can buy ultimately has little impact.”