Obama Campaign Says Mobile Ads Worked

President Obama’s reelection campaign “spent millions on mobile ads that targeted down to the neighborhood level in battleground states,” Adweek reports.

The campaign claims “targeting on-the-go voters moved the needle, underscoring a 2012 that saw the mobile marketing space seemingly toddle towards significantly impacting the larger advertising world… Democratic operatives said they got click-through rates from 3 percent to 19.5 percent during the race’s crucial stretch run when Mitt Romney appeared to surge in late October and early November.”