President Obama’s reelection campaign “spent millions on mobile ads that targeted down to the neighborhood level in battleground states,” Adweek reports.
The campaign claims “targeting on-the-go voters moved the needle, underscoring a 2012 that saw the mobile marketing space seemingly toddle towards significantly impacting the larger advertising world… Democratic operatives said they got click-through rates from 3 percent to 19.5 percent during the race’s crucial stretch run when Mitt Romney appeared to surge in late October and early November.”
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