Political Advertising

Nasty Ad Links Ossoff to Congressional Shooting

Jon Ossoff (D) and Karen Handel (R) strongly condemned an attack ad that surfaced accusing the “unhinged left” of endorsing violence against Republicans days before the nationally-watched race to represent Georgia’s 6th District is decided, the Atlanta Journal Constitution reports.

“The ad, funded by a little-known group called the Principled PAC, opens with sounds of gunshots and footage of Rep. Steve Scalise (R-LA) being wheeled away on a stretcher after he and other members of the Republican congressional baseball team were ambushed by a lone gunman while practicing in a Washington suburb.”

Pro-Trump Group Slams Comey In New Ad

A nonprofit issues group is labeling James Comey a political “showboat” in a television ad set to air Thursday, the day the former FBI director testifies on Capitol Hill, the AP reports.

Comey “put politics over protecting America,” a narrator says in the 30-second spot, titled “Showboat,” which was shared with The Associated Press. It accuses him of being “consumed with election meddling” even as “terror attacks were on the rise.”

What’s Behind Trump’s Bizarre Ad Strategy?

“It’s seven weeks before Election Day, five days before the highly anticipated first debate, and Donald Trump’s television advertisements have all but vanished,” Politico reports.

“Trump’s ads last ran nearly a week ago in four battleground states: Florida, North Carolina, Ohio and Pennsylvania. Since then, the GOP presidential nominee has ceded the airwaves to Hillary Clinton — and is only poised to launch a limited, less-targeted ad campaign in the days before next week’s debate.”

Senate Advertising Bigger Than Presidential

“In another sign of the unusual nature of this election year, slightly more has been spent thus far on general-election broadcast television ads targeting U.S. Senate contests than on those for the White House race,” Bloomberg reports.

“Kantar Media/CMAG shows $129.3 million has been spent through Aug. 29 on the general-election phase of 18 Senate races, compared to $128.4 million that’s been plowed into TV ads for the presidential campaign… Through the first eight months of 2012, for example, $350 million had been spent on general-election ads for the presidential race, while just $70 million had been spent on 22 Senate races.”

Clinton Reserves $80 Million In New TV Time

“Hillary Clinton has reserved nearly $80 million in additional television advertising across eight key states in coming months… offering both a window into how the Democrat sees the presidential contest shaping up and a reminder of her dominance on the airwaves in the the race against Republican Donald Trump,” the Washington Post reports.

“The campaign is targeting Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio and Pennsylvania. In addition, Clinton is continuing to advertise in the Omaha market in Nebraska, one of only two states that awards its electoral votes based on performance in congressional districts.”

“The Trump campaign, by contrast, launched its first general-election TV ad last week, saying it planned to spend $4.8 million on a 10-day buy in four states: Florida, North Carolina, Ohio and Pennsylvania.”

CNN: “Two states that the Clinton campaign will not air local ads in through September and October: Virginia and Colorado.”

Voters Report Seeing Trump Ads That Don’t Exist

“Nearly half of voters in a recent survey said they had seen TV ads supporting Donald Trump in the last week. There’s just one problem: His campaign hasn’t aired any, and his friendly super PACs have run very few,” the Wall Street Journal reports.

“Meanwhile, 52% of respondents said they had seen an ad promoting Democrat Hillary Clinton—just six percentage points more than the proportion who said they had spotted Trump ads.”

Networks See Convention Jackpot

Bloomberg: “The presidential primary season has been a ratings bonanza for cable-news outlets, and it can only get better when the major parties hold their nominating conventions next month. So why not seize the moment?”

“CNN is charging advertisers $40,000 to $100,000 for a 30-second spot during the Republican and Democratic conventions, compared with about $5,000 for a normal prime-time commercial… Fox News plans to charge similar rates.”

BuzzFeed Won’t Accept Trump Ads

BuzzFeed has terminated a deal with the RNC to run political advertisements in the Fall, the company’s CEO Jonah Peretti informed employees.

Said Peretti: “Earlier today, BuzzFeed informed the RNC that we would not accept Trump for President ads and that we would be terminating our agreement with them. The Trump campaign is directly opposed to the freedoms of our employees in the United States and around the world and in some cases, such as his proposed ban on international travel for Muslims, would make it impossible for our employees to do their jobs.”

Candidates Not Named Trump Still Must Buy Ads

Bloomberg: “Trump has benefited from free coverage from news media in a way that no modern candidate has (estimated value: $3 billion). His campaign spent only about $19 million on TV ads in the primaries… That was far less than Jeb Bush, whose super-PAC blew through $70 million. Trump has also been a shrewd user of social media, where he maintains a dialogue with his supporters.”

“But his approach, based largely on his celebrity, is one that can work only for him. For everyone else, TV ads are still the preferred means of reaching the most potential voters. Presidential candidates and super-PACs spent more than $400 million this primary season. Total TV ad spending by all campaigns, including state and local races, is expected to reach $4.4 billion… eclipsing the record $3.8 billion spent in 2012.”

Nearly 70% of Ads Coming from Outside Groups

NBC News: “Out of the approximately $150 million spent on advertisements in the 2016 presidential race, nearly 70% of it has come from outside groups… But there is a significant difference by party: 83% of the Republican ad dollars, especially in early states like Iowa and New Hampshire, have come from Super PACs and other outside groups, versus just a mere 2% from Democrats.”