Inside the Harris Advertising Strategy

The Bulwark: “When it comes to television, the campaign is largely focused on abortion, taxes, housing, and healthcare, according to a CNN breakdown of the spending. The topic of the 2020 election—Trump’s attempt to overturn the result, the events of January 6th, and what all this means for the future of American democracy—has been largely reserved for online political warfare and earned media mentions to juice the political press into reporting on the issue.”

“That decision doesn’t mean that Harris’s team is simply ignoring election denialism or threats to democracy, just that it’s emphasizing those themes online instead of on TV.”