Political Wire

How Trump Targeted Undecided Voters

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New York Times: “The Harris side, awash in cash, mostly ran streaming television ads the old-fashioned way — targeting by geography…”

“The Trump side layered its advertising strategy to serve fewer streaming ads to those it believed were seeing ads on other channels, and more to those who were not.”

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Taegan Goddard

Taegan Goddard

Taegan Goddard is the founder of Political Wire -- which for more than two decades has been one of the nation's most influential political news sites.

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