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Trump’s Taxpayer-Funded Ad Bombs in Focus Group

October 9, 2026 · 12:28 pm ET · Leave a Comment

Sarah Longwell: “Since the ads began to air, it’s become pretty clear that people hate the idea of the government using taxpayer money to broadcast them. And I mean, they truly hate it…”

“What’s been less clear is whether the ads themselves are effective. After all, voters always claim to hate political ads. Even when campaign commercials are really effective, voters almost never admit to liking them, trusting them, or being influenced by them. And yet they work. But do Trump’s?”

“To find out, we convened a group of voters from Florida who backed Trump in 2024 but now disapprove of his job performance—the very voters he needs to win back—and showed them the ad. What we saw was a whole new level of revulsion. In fact, we couldn’t even get through the question.”

Political Advertising, White House

How Epstein Became a $35 Million Midterm Attack Weapon

October 9, 2026 · 6:42 am ET · Leave a Comment

“Jeffrey Epstein has been dead for seven years, but he’s all over campaign ads this election season, invoked overwhelmingly by Democrats — and occasionally by Republicans — to attack opponents or promote themselves,” CNN reports.

“A CNN analysis found that candidates and outside groups have aired more than 160 unique Epstein-related ads in the 2026 midterms, backed by more than $35 million in airtime. That marks a striking jump from the 2024 presidential election, when only three such ads aired — all in local Florida races, where the Epstein scandal first erupted.”

2026 Campaign, Political Advertising

Justices Again Intervene in Political Ad Rate Dispute

October 8, 2026 · 4:28 pm ET · Leave a Comment

“The Supreme Court on Thursday once again quickly stepped into a legal clash regarding the rules governing the price of political television ads ahead of the midterms,” the Washington Sun reports.

“The Trump administration and Republican campaign committees asked the justices to halt a ruling from the 4th U.S. Circuit Court of Appeals, which gave the Federal Communications Commission until noon Friday to resolve a challenge from Democratic Senate nominees to the agency’s March guidance granting political party committees access to lower ad rates when coordinating with candidates.”

“Chief Justice John Roberts quickly did so — at least for now.”

2026 Campaign, Judiciary, Political Advertising

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GOP Ads Have yet to Overwhelm Voters

October 8, 2026 · 6:00 am ET · Leave a Comment

“Republicans have a massive campaign cash advantage going into the final stretch before Election Day, but a new poll shows they aren’t yet capturing voters’ attention,” Politico reports.

“More than 70% of poll respondents who had seen ads said they’d either seen more spots in support of Democrats or an equal amount between the parties over the past week — including ads on television, social media, or any other platform. Only 24% said they’d seen more ads for Republicans.”

“The numbers are striking considering Republican-aligned groups had triple the amount of cash on hand compared to their Democratic rivals going into the final months of the campaign.”

2026 Campaign, Political Advertising, Polling

GOP Spends Big On Midterm Ads

October 6, 2026 · 9:50 am ET · Leave a Comment

“Republicans have made more than $700 million worth of new advertising bookings in congressional races since the start of September… By comparison, Democrats booked more than $430 million in new ad reservations across those races last month,” NBC News reports.

“The unprecedented flood of late ad spending in House and Senate races will test whether hundreds of millions of dollars can buy the GOP some reprieve as it combats eroding standing among voters.”

2026 Campaign, Political Advertising

Sexually Suggestive Ad by Hilton Campaign Condemned

October 3, 2026 · 6:06 pm ET · Leave a Comment

“A provocative, sexually suggestive ad by GOP gubernatorial candidate Steve Hilton is drawing heat from his fellow Republicans while drawing millions of viewers online,” the Los Angeles Times reports.

“Two young women sit on a bed, with an LGBTQ+ flag in the background, with one urging the other to try a new experience.”

Said one woman: “I can’t believe I’m doing this.”

“She leads the hesitant woman’s hand to mark her ballot for Hilton rather than Democrat Xavier Becerra, the front-runner in the race, and says, ‘Now lick it,’ referring to the mail ballot envelope.”

Political Advertising, State House

Trump Directed Taxpayer Funds for Ads Praising Him

October 2, 2026 · 9:31 pm ET · Leave a Comment

“President Trump personally instructed his budget director to use taxpayer money for TV ads praising him and his presidency, setting in motion a $20 million contract that used funds from the Department of Homeland Security,” the New York Times reports.

“The ads have run across cable and network television — on Fox News, CNN and MS Now, with football games on Fox and with national newscasts on CBS, ABC and NBC, including ‘Meet the Press,’ which Mr. Trump is known to watch.”

Ethics, Political Advertising, White House

Steve Hilton Goes Viral for Lesbian Political Ad

October 2, 2026 · 9:23 pm ET · Leave a Comment

“Steve Hilton, the Republican candidate for California governor, turned heads Friday with his lesbian, fanfic-style campaign ad,” The Wrap reports.

Political Advertising

Homeland Security Money Financed Pro-Trump TV Ads

September 29, 2026 · 11:58 am ET · Leave a Comment

“The Trump administration used federal funds from the Department of Homeland Security to finance a set of controversial pro-Trump advertisements that recently began airing on television,” the Wall Street Journal reports.

“The taxpayer money used to fund the ads that started airing last week came from U.S. Customs and Border Protection, an arm of DHS that oversees the Border Patrol and customs and immigration at airports.”

Political Advertising, White House

‘I Approve of Trump’s Ad’

September 28, 2026 · 7:46 am ET · Leave a Comment

Paul Krugman: “Democrats — and everyone who believes in rule of law — are, rightly, outraged by the fact that the U.S. government just effectively reran a Trump campaign ad from 2024.”

“My guess is that they probably also hope that Trump runs more such ads, and not just as a basis for future prosecutions.”

“I mean, the ad reminds voters that Trump is effectively on the ballot, which is all to the good given his approval rating.”

CNN: Trump stirs new storm by posing as strongman in taxpayer-funded video.

2026 Campaign, Political Advertising

How Corruption Is Popping Up in Ads Everywhere

September 25, 2026 · 10:08 am ET · Leave a Comment

“Amid a knockdown, drag-out fight for control of Congress, one issue is dominating advertising and transcending partisan divides, instead pitting challengers against incumbents: Everyone is running against members of Congress trading stocks,” NBC News reports.

“At least one TV or digital ad mentioning the issue has run in the last month in nearly every competitive race for Congress.”

For members: Affordability Meets Corruption

2024 Campaign, Ethics, Political Advertising

You Won’t Find Trump in Many Republican Ads

September 17, 2026 · 3:01 pm ET · Leave a Comment

“President Donald Trump may be omnipresent in American politics, but one place you won’t find him during the midterm elections: starring in Republican TV ads,” CNN reports.

“A new CNN analysis shows that Trump is a bit player – often seldom mentioned at all – in a blitz of Republican messaging increasingly filling the airwaves in some of the biggest races of the year. Since the start of September, Democrats have been much more likely to invoke Trump’s name than Republicans.”

2018 Campaign, Political Advertising

Talarico Says Paxton Is ‘Lying’ with New AI Ad

September 9, 2026 · 4:13 pm ET · Leave a Comment

James Talarico (D) said his opponent, Ken Paxton (R), “is ‘lying to the people of Texas’ with a new AI advertisement that Talarico said puts ‘words in my mouth,'” CBS News reports.

Said Talarico: “When you look at this ad, they are using AI in order to mislead the people of this state, and that is completely consistent with a liar like Ken Paxton.”

2026 Campaign, Political Advertising, Technology

Musk’s PAC Attacks Democrats On Trans Issues

September 9, 2026 · 5:49 am ET · Leave a Comment

“Elon Musk’s super PAC has entered the midterm campaign fray with a heavy dose of anti-trans messaging,” Axios reports.

“America PAC isn’t running a traditional persuasion campaign. It’s undertaking a massive get-out-the-vote operation, with targeted ads designed to get GOP voters to the polls.”

”The PAC is betting trans issues will do just that.”

2026 Campaign, Culture Wars, Political Advertising

Midterm Candidates Invoke Jeffrey Epstein in Ads

September 7, 2026 · 5:50 am ET · Leave a Comment

“The fallout over the convicted sex offender Jeffrey Epstein and his crimes has emerged as a major issue in the midterm elections,” the New York Times reports.

“Candidates have hammered their opponents over whether they pushed to release the investigative files related to Mr. Epstein, and over their connections to donors and supporters associated with him. Over and over, they have issued a common refrain: They are running against the ‘Epstein class.'”

2026 Campaign, Political Advertising

Supreme Court Sides with Republicans Over Ad Rates

September 4, 2026 · 9:33 pm ET · Leave a Comment

“The Supreme Court on Friday granted Republicans’ request to halt a lower court decision that prevented political party committees from receiving more favorable broadcast advertising rates, giving the GOP a win weeks before the November elections,” CBS News reports.

“The order from the high court restores guidance from the Federal Communications Commission that allows political parties and committees access to cheaper rates for political ads in the run-up to the midterms. The decision could be a boon for national Republican groups, which have amassed bigger war chests than their Democratic counterparts and can flood the airwaves with more ads in support of GOP candidates.”

2022 Campaign, Judiciary, Political Advertising

Trump’s First Midterm Ads Are Heavy On ‘Me’

September 2, 2026 · 3:05 pm ET · Leave a Comment

Aaron Blake: “President Donald Trump’s extremely well-heeled political operation has begun an advertising campaign ahead of the 2026 midterm elections that Republicans have been eagerly awaiting.”

“But the first offerings focus on something decidedly unpopular: Trump himself.”

2026 Campaign, Political Advertising

Political Campaigns Are Quietly Paying Influencers

August 29, 2026 · 6:09 am ET · Leave a Comment

New York Times: “As more people spend time scrolling on their phones, campaigns view these shows of support from influencers as a vital way to reach voters. They are also significantly less expensive than traditional advertising.”

“But unlike campaign mailers, billboards and television spots, these messages fall into a legal gray area.”

“There are no federal regulations requiring disclosure of payments for political support on social media, and only a few states have such rules. That allows influencers, in most instances, to endorse candidates for a fee without ever disclosing those payments in their posts. Creators say some campaigns have even asked them to actively conceal the fact that they’re being compensated, making it impossible to know what’s genuine support — and what is pay-for-play.”

Campaign Finance, Political Advertising

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Taegan Goddard

Taegan Goddard

Taegan Goddard is the founder of Political Wire -- which for more than two decades has been one of the nation's most influential political news sites.

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