“Progressives feel like they have finally cracked the code on ads that move voter attitudes: straight-to-camera first-person testimonials,” Politico reports.

“That’s the takeaway from a series of new tests by Way to Win, a progressive donor network.”

From the memo: “Early testing shows the ads drive significant shifts in voter attitudes, boost Kamala Harris’s favorability, reduce Donald Trump’s standing, and increase voter turnout. The campaign reaches key voter groups in Arizona, Georgia, Nevada, Pennsylvania, and Wisconsin, particularly focusing on Latinos, AAPI communities, young voters, and non-voters from 2020.”

Blueprint: “In our latest ad test, Blueprint examined whether longer ads are worth the added cost by adjusting ad impact for length. For example, since a 60-second ad is four times as long and roughly four times as costly as a 15-second spot, shouldn’t it have four times the impact?”

“The answer is a resounding no: the longer an ad runs, the less efficient it becomes at increasing support for Vice President Harris—suggesting that the best ads are short ones, which hit on broad messages instead of detailed policy plans.”

NOTUS: “Streaming television is quickly becoming instrumental to campaigning, promising politicians the ability to reach more voters and target them with highly specific ads.”

“But campaigns’ ability to peer into the television habits of voters alarms privacy advocates, who say voters are not properly informed about what’s on their television… Lawmakers have debated for years how to regulate digital ads but have failed to come to an agreement.”

“When Pat Sajak retires from hosting Wheel of Fortune next month after 41 seasons at the helm, it could upend one of the surest bets of every election cycle going back more than a decade,” the Bulwark reports.

“That’s because in the world of political advertising, Wheel of Fortune is widely considered to be the best bang for your ad-spend buck. While Wheel doesn’t have the massive viewership of Monday Night Football, Thursday Night Football, or even Regular Old Sunday Daytime Football, its audience is quite large, averaging more than 8 million viewers per night. That audience is also highly demographically concentrated: The median viewer is in Nielsen’s oldest tracked category, 65+, which is to say that the show’s viewers belong to the most dedicated bloc of active voters in the country. Wheel also airs in every market in every corner of America and often leads into the nightly news, which adds to its political value.”

“Some political ads work a lot better than others. But nobody really knows what will reliably make an ad click with voters,” Politico reports.

“That’s one of the major findings of a new study from researchers who analyzed data from Swayable, a platform used by Democrats to test the effectiveness of different messages and advertisements.”

“The study analyzed more than 600 ads produced by more than 50 campaigns and outside groups across the 2018 and 2020 cycles. Some ads are definitely more effective at influencing vote choice than others, the researchers found, but what voters respond to year-over-year is far less clear.”

New York Times: “Campaign ads are inescapable on the nightly news, ‘Wheel of Fortune’ and YouTube. Even the high-dollar, high-visibility ad blocks of professional and college football games have become increasingly saturated.”

“It’s a deeply entrenched multimillion-dollar industry, and one of the largest expenses of every presidential campaign. But a confluence of political forces and changing media behavior may be testing the efficacy of political advertising in the Trump era.”

Wall Street Journal: “Meta made the change last year, but it hasn’t gained wide attention. The company decided to allow political advertisers to say past elections were ‘rigged’ or ‘stolen’ but prevented them from questioning the legitimacy of ongoing and coming elections.”

“A trio of Democratic outside groups are launching new TV and digital ads Wednesday targeting House Republicans over the potential government shutdown,” NBC News reports.

Washington Examiner: “Campaigns for eight Democratic and Republican politicians have paid over $41,500 combined between 2011 and 2023 for advertisements in Sing Tao U.S… The newspaper is a subsidiary of the Hong Kong-based Sing Tao News Corporation and reported itself as a foreign agent in 2021 that is involved in ‘political activity.'”

Dan Pfeiffer: “Earlier this week, President Biden tweeted out this video of Greene making an impressively persuasive case for Bidenomics.”

“To say people went bananas for this video would be a huge understatement. It had 10 million views across all platforms within three hours. That number was over 50 million by Thursday. Marjorie Taylor Greene stumbling into a campaign ad for Biden is just too much fun.”

“It’s embarrassing for Greene and highlights her willfully ignorant approach to public life. The video is also a testament to the talented folks doing digital rapid response for Biden and the Democratic National Committee. Strategically, this video bodes well for Team Biden as they prepare for a long and brutal campaign.”

“I love dunking on MTG, but I am in love with this video for another reason — it is the archetype of what political communicators should aim for.”