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Just dropped · Trial Balloon · Ep. 193

The Magnificent Seven

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Trial Balloon · Ep. 193: The Magnificent Seven

‘Proud to Be Annoying’

October 4, 2022 · 5:18 pm ET · Leave a Comment

Iowa State Auditor Rob Sand (D) is out with a new ad which points out that he’s annoying.

Political Advertising

One Way to Get Attention

October 4, 2022 · 6:58 am ET · Leave a Comment

Longshot House candidate Katie Darling (D) is out with a new ad in Louisiana that shows her giving birth.

Political Advertising

2022 Campaigns Spend $6.4 Billion on Ads

September 26, 2022 · 3:17 pm ET · Leave a Comment

“The 2022 midterm elections are on track to be the most expensive ever as more than $6.4 billion is poured into TV, radio and digital ads for U.S. House, Senate, gubernatorial and local races,” CNBC reports.

2022 Campaign, Political Advertising

Trump Threatens to Sue Fox News Over Lincoln Project Ads

September 8, 2022 · 10:55 am ET · Leave a Comment

Donald Trump threatened Fox News with a lawsuit for running political ads produced by “the perverts and lowlifes” of the Lincoln Project.

Said Trump: “I thought they ran away to the asylum after their last catastrophic campaign, with charges made against them that were big time sleaze, and me getting many millions more votes in 2020 than I got in 2016. The Paul Ryun (sic) run Fox only has high standards for ‘Trump’ ads, but not for anyone else. The Perverts should not be allowed to ‘false advertise,’ and Fox News should not allow it to happen. See you all in Court!!!”

Political Advertising

Democrats Find Accidental GOP Data Mine

September 7, 2022 · 9:22 pm ET · Leave a Comment

“A slip-up by social media giant Snap allowed leading Democratic campaigns and party committees to unwittingly tap into a vast repository of Republican voter data to hone their midterm ads,” Axios reports.

“There’s no indication Snap was aware of or facilitated that data sharing, and the company said it’s taking steps to rectify the oversight. But the blunder underscores the sensitivities surrounding reams of voter data that have become a highly valuable political commodity.”

Political Advertising

Some Lawmakers Using Office Budgets for Facebook Ads

September 6, 2022 · 4:09 pm ET · Leave a Comment

“Five House Democrats in battleground districts have spent at least five figures from their office accounts on Facebook ads over the last week,” Politico reports.

“The spending comes from each office’s ‘franking’ budget, which each House office receives for communication with constituents. The five members who spent at least $10,000 — Democratic Reps. Matt Cartwright, Josh Gottheimer, Andy Kim, Dina Titus and Henry Cuellar — are all in at least nominally competitive districts, and are the only members to crack five figures in that same time period.”

Political Advertising

Democrats Hold the Edge in Political Ad Bookings

September 6, 2022 · 2:49 pm ET · Leave a Comment

“The return from the Labor Day holiday marks the unofficial final sprint to Election Day, and this year is slated to be no exception — there’s already been $1.4 billion in political ad bookings placed between Tuesday and Election Day, with that number expected to swell in the coming weeks,” NBC News reports.

“Right now, Democrats have the edge overall — more than $658 million in bookings compared to the GOP’s $554 million, per ad-tracking firm AdImpact.”

Political Advertising

Henry Cuellar Running Ad Paid for by Taxpayers

September 6, 2022 · 7:54 am ET · Leave a Comment

Rep. Henry Cuellar (D-TX) is running an ad talking about how he’s keeping his district safe.

Punchbowl News: “The interesting thing is that he paid for this spot with government money, not campaign funds. The ad isn’t explicitly political – but it’s awfully close.”

Political Advertising

Ron DeSantis Channels Mike Dukakis

August 24, 2022 · 8:41 am ET · Leave a Comment

“Clearly, what Florida Gov. Ron DeSantis was going for was a comparison to Tom Cruise,” the Washington Post reports.

“Hence the ‘Top Gov’ label at the beginning of his latest political ad, which resembles that of Cruise’s Top Gun movies, and the slo-mo shots of the Republican governor zipping up a flight suit over an energetic guitar music track. DeSantis ‘briefs’ an out-of-view team — presumably Florida voters — about the ‘rules of engagement’ for ‘dogfighting’ with the ‘corporate media.’ At one point, he sits in the cockpit of what appears to be a fighter jet, flight helmet on, and says, ‘Alright, ladies and gentlemen.'”

“What are DeSantis and his team getting instead? Comparisons to Michael Dukakis, the Massachusetts governor who made one of the most-mocked campaign photo ops in modern political history while running for president in 1988.”

Political Advertising

Republicans Fall Behind on Digital Ad Spending

August 19, 2022 · 10:58 am ET · Leave a Comment

FWIW: “With less than 12 weeks (!) to go until Election Day, we’ve noticed a pretty consistent trend in our digital ad tracking. Week after week, Democratic candidates in competitive Senate, House and Gubernatorial contests are outspending — sometimes dramatically — their Republican opponents.”

Political Advertising

Streaming Surpasses Cable Television

August 18, 2022 · 9:00 am ET · Leave a Comment

“Streaming has officially topped cable as the most popular method by which Americans consume television content, according to new data from Nielsen,” Axios reports.

This has big implications for political advertising.
Taegan

Media Buzz, Political Advertising

Political Ad Spending Soars for Midterms

August 10, 2022 · 8:56 am ET · Leave a Comment

“A top advertising-industry observer projects political ad spending during the current two-year election cycle will more than double as compared with the 2018 midterms and even exceed dollars spent in 2020 when the White House was in play,” the Wall Street Journal reports.

2022 Campaign, Political Advertising

Liz Cheney Ad to Air on Fox News

August 8, 2022 · 10:55 pm ET · Leave a Comment

“A viral ad in which former Vice President Dick Cheney attacks former President Trump as a “coward” will begin airing on Fox News on Tuesday, a week before his daughter Rep. Liz Cheney (R-WY) faces a Trump-backed primary challenge,” Axios reports.

“The ad, which initially aired solely in Wyoming, got so much attention that Cheney’s campaign has decided to take it directly to Trump’s favorite programs. The ad will air twice daily this week during ‘Fox & Friends’ and once daily on Sean Hannity’s prime-time show.”

Political Advertising

Hulu Will Begin Accepting Political Issue Ads

July 27, 2022 · 8:59 am ET · Leave a Comment

Disney confirmed to Axios that it “would allow political issue ads — in addition to candidate ads — on Hulu’s streaming service, effective immediately, bringing Hulu’s ad policies to parity with Disney’s cable networks.”

“The change comes amid a controversy over Hulu’s decision to reject political issue ads around guns and abortions from Democratic groups.”

Political Advertising

Carolyn Maloney Slams Jerry Nadler for Being a Man

July 25, 2022 · 4:23 pm ET · Leave a Comment

Rep. Carolyn Maloney (D-NY) has a new, extremely pointed ad slamming Rep. Jerry Nadler (D-NY) after the Supreme Court’s reversal of Roe v. Wade, Politico reports.

Said Maloney: “Being at the forefront of women’s rights has taught me we can fight back and win if we just don’t quit. I approve this message because it also taught me you cannot send a man to do a woman’s job.”

2022 Campaign, Political Advertising

Disney Streaming Service Blocks Political Ads

July 25, 2022 · 9:35 am ET · Leave a Comment

“The Disney-backed streaming service Hulu is refusing to run political ads on central themes of Democratic midterm campaigns, including abortion, guns and the Jan. 6 attack on the U.S. Capitol, prompting fury from the party’s candidates and leaders,” the Washington Post reports.

“The streaming service popular among younger voters, which has a policy against running content deemed controversial, is like other digital providers in not being bound by the Communications Act of 1934, a law that requires broadcast television networks to provide politicians equal access to the airwaves.”

Political Advertising

GOP Lawmaker Sued Over ‘Homophobic’ Campaign Ads

July 14, 2022 · 10:55 am ET · Leave a Comment

Rep. David Schweikert (R-AZ) is being sued over a “homophobic” ad campaign against his primary opponent, Elijah Norton (R), KPNX reports.

The ad falsely implies Norton is gay by showing him in a photo posing outside a club with a male friend and the caption: “Elijah Norton isn’t being straight with you.”

Daily Kos notes Schweikert used a similar ploy in his 2012 primary against fellow Rep. Ben Quayle (R) with a mailer saying Quayle “goes both ways.” 

2022 Campaign, Political Advertising

Ron Johnson Scrambled to Pull ‘Mass Murder’ Ad

July 7, 2022 · 3:32 pm ET · Leave a Comment

Sen. Ron Johnson’s (R-WI) re-campaign scrambled to have a planned radio ad downplaying gun violence pulled after the July 4th mass shooting but The Intercept got a copy anyway.

Gun Control, Political Advertising

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Taegan Goddard

Taegan Goddard

Taegan Goddard is the founder of Political Wire -- which for more than two decades has been one of the nation's most influential political news sites.

More about Taegan Goddard →

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