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Just dropped · Trial Balloon · Ep. 193

The Magnificent Seven

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Trial Balloon · Ep. 193: The Magnificent Seven

Eric Greitens Shoots More Guns

July 6, 2022 · 4:50 pm ET · Leave a Comment

Missouri U.S. Senate candidate Eric Greitens (R) put out yet another ad showing him firing a gun and blowing things up.

2022 Campaign, Political Advertising MO-Sen

Democrat Links GOP Challenger to the Insurrection

June 24, 2022 · 9:43 am ET · Leave a Comment

A new ad from Rep. Josh Gottheimer (D-NJ) is spotlighting his GOP opponent’s ties to a domestic terrorism group linked to the Capitol insurrection, Politico reports.

The spot hits Frank Pallotta (R) for refusing to denounce the Oath Keepers, an anti-government group that helped plan the Jan. 6. riot.

2022 Campaign, Political Advertising

Missouri GOP Leader Calls Police Over Eric Greitens Ad

June 20, 2022 · 7:49 pm ET · Leave a Comment

“Hours after former Missouri Gov. Eric Greitens released a video saying he would hunt members of the Republican party who he considered not conservative enough, the Republican floor leader of the Missouri state Senate said he had contacted law enforcement,” the Kansas City Star reports.

“The campaign video posted Monday showed Greitens with a shotgun while he talked about hunting for RINOs.”

2022 Campaign, Political Advertising MO-Sen

Marie Newman Says Sean Casten is Full of It

June 6, 2022 · 4:48 pm ET · Leave a Comment

Rep. Marie Newman (D-IL) released a new ad hitting Rep. Sean Casten (D-IL) ahead of the Democratic primary on June 28.

Said Newman, as she picks up her dog’s excrement: “Unfortunately, you’re going to hear a lot of shit about me from my opponent, Sean Casten.”

Political Advertising

Republicans Feature Guns in More Than 100 Midterm Ads

May 25, 2022 · 7:49 pm ET · Leave a Comment

New York Times: “As both parties have navigated their respective primary seasons, Republicans have been far more likely to use messaging around guns to galvanize their base in the midterms than Democrats — who are largely in agreement on the issue of combating gun violence, but have seen one legislative effort after another collapse.”

“More than 100 television ads from Republican candidates and supportive groups have used guns as talking points or visual motifs this year. Guns are shown being fired or brandished, or are discussed but not displayed as candidates tout the Second Amendment, vow to block gun-control legislation or simply identify themselves as ‘pro-gun.’”

2022 Campaign, Political Advertising

Republicans Unleash Ad Blitz Aimed at Transgender Rights

May 16, 2022 · 4:42 pm ET · Leave a Comment

“Two leading Republican Senate hopefuls in Pennsylvania are savaging each other in TV ads over who supported transgender surgery more. In Missouri, another GOP candidate for Senate surged when she criticized transgender swimmer Lia Thomas in a commercial. And in Alabama, a charter school for transgender kids has been invoked in ads as an issue in the Republican primary for governor,” NBC News reports.

“Like never before, Republicans in primaries across the country have made attacking transgender rights central to their paid media campaigns and stump speeches — focusing on issues of education, gender transitioning and sports.”

Political Advertising

New Ad Slams Madison Cawthorn

May 4, 2022 · 6:51 am ET · Leave a Comment

Punchbowl News: “Here’s a pretty brutal ad targeting Rep. Madison Cawthorn (R-NC).”

“The spot shows police footage of Cawthorn getting pulled over. It also briefly features an image of the first-term lawmaker’s crotch allegedly being touched by one of his staffers, and another of him wearing women’s clothing.”

2022 Campaign, Political Advertising

Republicans Load Up Campaign Ads With Guns

April 13, 2022 · 12:03 pm ET · Leave a Comment

Rolling Stone: “Republican candidates are turning to guns, guns, guns in a very big way ahead of the midterms, serving their potential constituents with a torrent of campaign ads, Instagram posts, and even Christmas cards of themselves toting and firing deadly weapons.”

“Conservatives using guns in campaign ads is nothing new, of course, but the way in which they’re being used in the wake of Trump’s term in office — and particularly in the wake the violent attack on the Capitol that ended it — portends a dark future for the party, and if it regains control of Washington, D.C., for the nation.”

Gun Control, Political Advertising

Timken Invokes Transgender Swimmer In New Ad

March 28, 2022 · 9:20 am ET · Leave a Comment

Ohio Senate candidate Jane Timken (R) invoked swimmer Lia Thomas in a new campaign ad criticizing rules allowing transgender women being allowed to compete in women’s sports, The Hill reports.

Said Timken: “As a mom and former college athlete, I know how important women’s sports are. They teach our girls to be winners. But the Biden Democrats want to force our daughters to compete against men in the pool and on the court.”

2022 Campaign, Political Advertising

Democrat Kicks Off Campaign In Literal Shit Storm

February 23, 2022 · 5:01 pm ET · Leave a Comment

Alex Walker (D), who is running in the Democratic primary to challenge Rep. Lauren Boebert (R-CO), announced his campaign in a campaign video featuring a literal shit storm.

Said Walker: “Colorado needs a bull, not a bullshitter. I’m Alex Walker and I approve the shit out of this message!”

2022 Campaign, Political Advertising

Democratic Candidate Burns Confederate Flag In New Ad

February 9, 2022 · 10:13 am ET · Leave a Comment

Louisiana U.S. Senate candidate Gary Chambers (D), whose opening campaign video of him smoking a marijuana joint went viral, released another provocative ad in which he burns the Confederate flag, the Lafayette Daily Advertiser reports.

Said Chambers, as he lights the flag on fire: “It’s time to burn what remains of the Confederacy down.”

Political Advertising

Senate Candidate Smokes Pot In Campaign Ad

January 18, 2022 · 8:57 am ET · Leave a Comment

Gary Chambers (D), who is running to unseat Sen. John Kennedy (R-LA), unveiled a new ad in which he is shown smoking marijuana.

2022 Campaign, Political Advertising LA-Sen

GOP Candidate Invokes ‘Let’s Go Brandon’ In New Ad

January 10, 2022 · 3:54 pm ET · Leave a Comment

Arizona U.S. Senate candidate Jim Lamon (R) invoked the anti-Biden phrase “let’s go Brandon” in a campaign ad released on Monday, The Hill reports.

Said Lamon, in the new ad: “Let’s take the fight to Joe Biden and show him We The People put America first. The time is now. Let’s go, Brandon. Are you with me?” 

Political Advertising

How Political Advertisers Skirted Facebook’s Rules

December 9, 2021 · 9:52 am ET · Leave a Comment

“Political advertisers on Facebook are supposed to identify themselves as such. That way, Facebook can log their ads in an archive and, as was the company’s policy in 2020, even prevent those ads from running close to an election,” Protocol reports.

“Of course, both accidentally and intentionally, not every political advertiser plays by Facebook’s rules, meaning Facebook often has to decide what is and isn’t a political ad even after the ad runs.”

A new study of 189,000 political ads from 2020 found that Facebook misidentified a whopping 83% of those ads.

Political Advertising

Democratic Lawmaker Paid Thousands to Influencers

October 26, 2021 · 9:19 am ET · Leave a Comment

“Campaign committees for Rep. Adriano Espaillat (D-NY) have paid nearly $15,000 to bloggers for posting hundreds of flattering articles dating to his first run for Congress in 2016,” The City reports.

“The bloggers’ posts do not disclose their financial ties with the Espaillat campaign — exploiting a legal gray area as paid social media influencers play a growing role in campaigns nationally.”

Political Advertising

New Jersey Democrats Drop F-Bombs In New Ad

October 12, 2021 · 11:25 am ET · Leave a Comment

A new campaign ad from New Jersey Democrats attacks GOP gubernatorial nominee Jack Ciattarelli (R) over his past support for a local ban on swearing — and uses some colorful language of its own.

2021 Campaign, Political Advertising

Trump Candidate Violently Attacks Media In New Ad

October 4, 2021 · 11:01 am ET · Leave a Comment

Kari Lake (R), Donald Trump’s pick for Arizona governor, released a debut campaign ad focused on her wanting to “take a sledgehammer” to the media.

Political Advertising

Val Demings Leads In Facebook Ad Spending

October 1, 2021 · 10:40 am ET · Leave a Comment

FWIW: “And lastly, we’ve been tracking digital ad spending every single week this year, and one politician has come out on top, at least in terms of dollars spent: Rep. Val Demings. The Florida Congresswoman is aiming to unseat Sen. Marco Rubio next year in what will undoubtedly be one of the nation’s most expensive Senate races ever. In order to do so, she’s building a grassroots army of supporters.”

“Demings has spent more than any other candidate on Facebook advertising in 2021, and almost all of her ads have been to build her campaign war chest. Since mid-May, her campaign has spent over $3 million on Facebook ads and $400,000 on Google ads to raise money.”

2022 Campaign, Political Advertising FL-Sen

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Taegan Goddard

Taegan Goddard

Taegan Goddard is the founder of Political Wire -- which for more than two decades has been one of the nation's most influential political news sites.

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