“Political advertisers on Facebook are supposed to identify themselves as such. That way, Facebook can log their ads in an archive and, as was the company’s policy in 2020, even prevent those ads from running close to an election,” Protocol reports.
“Of course, both accidentally and intentionally, not every political advertiser plays by Facebook’s rules, meaning Facebook often has to decide what is and isn’t a political ad even after the ad runs.”
A new study of 189,000 political ads from 2020 found that Facebook misidentified a whopping 83% of those ads.
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