“Facebook said it will begin letting advertisers run ads targeting Georgia voters about the state’s Jan. 5 runoff elections, starting Dec. 16 at 9 a.m. Pacific Time, even as its broader temporary political ad ban remains in place,” Axios reports.
Google Will Lift Its Political Ad Ban Tomorrow
Google informed its advertising partners that beginning Dec. 10, it will lift the post-election political ad ban that went into effect after polls closed on Nov. 3, Axios reports.
Facebook Extends Political Ad Ban
Wall Street Journal: “Facebook told the advertisers it is continuing to ‘temporarily pause’ all ads on social issues, electoral or political ads in the U.S. for another month, though it may lift sooner.”
Biden Slams Facebook as Ads Remain Blocked
“Thousands of ads from Joe Biden’s campaign have been blocked by Facebook as part of the social media giant’s pre-election blackout on new political ads, which the Biden camp said erroneously swept up ads that had already been approved to run,” Politico reports.
“The ads have been down since Tuesday, Biden’s campaign said on Thursday evening, costing the Democratic presidential candidate a half-million dollars in projected donations and altering the advertising plan right before the election.”
Trump Ads Told Facebook Users Wrong Election Day
“The Trump campaign has sent Facebook advertisements to tens of thousands of voters in swing states, erroneously telling them it was election day after the social media group’s ad blockers failed to detect messages that violated its rules on misinformation,” the Financial Times reports.
“Facebook later removed the messages, but not before they had been seen by about 200,000 voters, mostly in swing states such as Florida, Arizona and Georgia.”
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Google to Block Political Ads After Election
Google informed its advertisers that it will broadly block election ads after polls close Nov. 3, Axios reports.
Big Tech platforms have been under pressure to address how their ad policies will handle conflicts over the presidential election’s outcome.
‘More Conservative Than Attilla the Hun’
“Sen. David Perdue honed his jean-jacketed outsider image with memorable TV spots. Gov. Brian Kemp had his shotgun splash. Now Sen. Kelly Loeffler is trying to join the pantheon of provocative Georgia TV ads with a new ad comparing her to a feared emperor,” the Atlanta Journal Constitution reports.
The tagline: “More conservative than Attila the Hun. Kelly Loeffler, 100% Trump voting record.”
Misleading Senate Ad Uses Out-of-Context Quotes
“Party operatives playing fast and loose with the facts is commonplace in campaign ads, but a recent TV spot in the Kansas Senate race is stretching the norms,” Inside Elections reports.
“A recent ad from Rep. Roger Marshall (R) is intended to paint Marshall’s opponent, state Sen. Barbara Bollier (D), as a typical left-wing politician… But the advertisement itself is highly misleading, taking Bollier’s own words out of context and making it seem as if she’s commenting on hot-button issues when in reality she is discussing unrelated topics.”
Trump Pours Money Into YouTube
Politico: “As Trump’s reelection effort pulled back on television advertising over the past month, it is pouring money and staff time into Google’s video platform. The campaign and its joint fund with the Republican National Committee have spent over $65 million on YouTube and Google — about $30 million of it since July. Joe Biden and the Democratic National Committee joint committee, by comparison, have spent about $33 million on YouTube and Google during the entire campaign.”
Study Finds Political Ads Have Little Persuasive Power
A new Yale study shows that, regardless of content, context, or audience, political ads do very little to persuade voters.
Said political scientist Alexander Coppock: “There’s an idea that a really good ad, or one delivered in just the right context to a targeted audience, can influence voters, but we found that political ads have consistently small persuasive effects across a range of characteristics.”
He added: “Positive ads work no better than attack ads. Republicans, Democrats, and independents respond to ads similarly. Ads aired in battleground states aren’t substantially more effective than those broadcast in non-swing states.”
Trump Facebook Ads Make Biden Appear Older
“President Trump’s campaign launched a series of Facebook ads on Thursday featuring a manipulated photo of his presidential opponent Joe Biden edited to make the former vice president appear older and frailer,” the HuffPost reports.
“The ads, which label Biden ‘Sleepy Joe,’ show him gazing out against a dark background with his mouth slightly agape.”
Facebook Will Ban Political Ads In Final Week
“Facebook will prohibit new political advertisements in the week before the U.S. presidential election in November and seek to flag premature claims of victory by candidates,” the Wall Street Journal reports.
“The steps are meant to head off last-minute misinformation campaigns and limit the potential for civil unrest.”
The Presidential Playing Field Is Massive
Medium Buying, which tracks television ad reservations, says the playing field for the presidential race is “massive.”
Here’s where Joe Biden has future ad bookings: Arizona, Colorado, Florida, Georgia, Iowa, Michigan, Minnesota, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania, Texas, Virginia and Wisconsin.
Here’s where Donald Trump has future ad bookings: Arizona, Florida, Iowa, Michigan, Minnesota, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania and Wisconsin.
Chris Cillizza: “Viewed broadly, the size of the playing field — and the states included in it — suggest that Biden is a) playing more offense than defense and b) sees a massive Electoral College victory as a genuine possibility.”
Senate Ads Dominated Convention TV
“President Trump and Joe Biden were front and center during their parties’ conventions, but U.S. Senate candidates dominated the advertising breaks,” the Wall Street Journal reports.
“More than 1,265 political ads related to 2020 Senate races aired during the conventions, compared with 340 presidential spots… Viewers saw the most ads on the first night of each convention.”
“The preponderance of Senate ads was designed to showcase key races in what is expected to be a tight contest for control of the chamber.”
Biden Will Run Two Minute Ad Tonight
Joe Biden will run a two minute ad on all the networks tonight during coverage of President Trump’s convention speech.
Trump Campaign Launches Massive Digital Ad Buy
“The Trump campaign is going all in on digital advertising for the Republican National Convention, with plans to again take over the YouTube masthead and flood Facebook, Google and streaming services like Hulu with pro-Trump messaging,” Axios reports.
“The massive digital ad buy — which is in the high seven figures, according to the campaign — will complement the Trumpian production planned for each night of the convention this week.”
“The goal is to inundate Americans on TV and online throughout the convention.”
Disinformation Campaign Stokes Fears of Mail Voting
“A prominent Washington-based conservative advocacy organization is promoting a deceptive digital ad campaign that is stoking fears about mail-in voting and targeting battleground states with high concentrations of minority voters,” the Washington Post reports.
“The website, called Protect My Vote, warns baselessly that mail balloting results in ‘lost votes and lost rights.'”
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Taegan Goddard
Taegan Goddard is the founder of Political Wire -- which for more than two decades has been one of the nation's most influential political news sites.
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