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You are here: Home / 2024 Campaign / Democrats Plan $140 Million in Voter Testimonial Ads

Democrats Plan $140 Million in Voter Testimonial Ads

January 12, 2024 at 6:03 pm EST By Taegan Goddard Leave a Comment

“Democrats began the search last summer, fanning out through the northern swing states of Wisconsin, Michigan and Pennsylvania to find the nurses, electricians, farmers and floor installers who could best testify to the danger of Donald Trump returning to power,” the Washington Post reports.

“The previously unreported project by the outside group American Bridge 21st Century developed 732 leads, conducted 472 interviews and then filmed about 50 voters who will anchor a $140 million ad campaign starting this spring, aimed at reminding women and working-class voters why they voted against Trump in 2020, according to the group’s leaders.”

Filed Under: 2024 Campaign, Political Advertising

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About Political Wire

Taegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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