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Do Political Ads Even Matter Anymore?

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New York Times: “Campaign ads are inescapable on the nightly news, ‘Wheel of Fortune’ and YouTube. Even the high-dollar, high-visibility ad blocks of professional and college football games have become increasingly saturated.”

“It’s a deeply entrenched multimillion-dollar industry, and one of the largest expenses of every presidential campaign. But a confluence of political forces and changing media behavior may be testing the efficacy of political advertising in the Trump era.”

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About Political Wire

Taegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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