“House Republicans are targeting popular ‘mommy blog’ websites in a
digital ad campaign beginning Tuesday as part of an ongoing effort to
repair the GOP’s image with certain voting blocs — in this case swing
female voters — who have sided decisively with Democrats in recent
elections,” USA Today reports.
“The banner ads will be featured on over 100 websites popular
among women and geo-targeted to be viewed by residents in 20
Democratic-held congressional districts targeted by the GOP for 2014.”