How Social Data Will Change Presidential Campaigning

Gurbaksh Chahal: “Social data drove the 2008 presidential elections and big data drove the 2012 election. In 2016 it will be the marriage of the two that will determine the next President of the United States.”

“With over 10 billion sharing events taking place each month over social media, big data is being created every second with each like and share, and wherever we travel across the globe with our mobile devices… Social data is fundamentally changing how advertisers approach the art of marketing. Now, we can track pretty much anything online — our campaign decisions are influenced by factors that extend far beyond the impression and conversion metrics that permeated the ad industry just five years ago.”