McAuliffe Kept Digital Edge for Democrats

Politico:
“A year after the 2012 election in which the Obama campaign dominated
on data and Republicans wondered how they could catch up, both parties
saw 2013 as not only a testing ground for new digital strategies but
also a test of how much ground the GOP has made up. Democratic
Gov.-elect Terry McAuliffe’s campaign, building on the foundations of
Obama’s 2012 data operation, was able to adapt many of Obama’s data
strategies to a state-level race.”