White House Seeks New Way to Penetrate the Media

Washington Post: “When most Americans turn on their televisions at night, they expect their meteorologists to get the forecast right, or at least try. That level of trust is one reason President Obama and his staff spent hours Tuesday giving top weather forecasters the royal treatment — a briefing in the Roosevelt Room with multiple Cabinet secretaries and senior officials on a major new report on climate change, plus Rose Garden interviews with the president. It was the White House’s latest attempt to penetrate a polarized media climate where Americans increasingly read and view — consciously and unconsciously — material that matches their political beliefs.”