Politico: “It wasn’t clear at the time, but is increasingly so now, that Jeb Bush’s decision last December to signal, but not formally announce, his candidacy was a short-term logistical masterstroke befitting his family’s reputation for mastering the mechanics of elections. His undeclared status has freed him to raise what aides are saying will be as much as $100 million from rich patrons and outside groups (the second he files presidential paperwork, he’s prevented from requesting big super PAC checks), and it has temporarily shielded him from being the target of shots many of his would-be opponents are leveling at Hillary Clinton.”
“This inversion — building a campaign on the back of a super PAC instead of vice versa — is novel and could be a model for the future, but it also puts a lot of pressure on an opaque candidate who publicly has done little more than a set of sporadic, low-octane speeches with few specifics to offer.”

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