Politico: “We like to think that presidential elections are dramatic fall campaigns pitting party against party, but the truth is that the most decisive moments often occur long before the general election kicks off. If history is any guide, the outcome of next year’s presidential campaign will likely be determined before the Republican Party has even selected their nominee. That uncomfortable fact means that the longer and more divisive the Republican primary, the less likely the party will be to win back the White House in 2016.”
“In eight out of the last nine presidential elections these decisive periods of time can all be traced back to the run up to the general election—not the fall campaign. With the exception of the 2000 election—which was an outlier on every front—voters locked in their attitudes about the direction of the country, the state of their own well-being and the presidential candidates—and their political party—prior to the start of the general election.”
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