Why Facebook May Be the Epicenter of the 2016 Race

National Journal: “Thanks to powerful new features unveiled since the 2012 campaign, Facebook now offers a far more customized and sophisticated splicing of the American electorate. And, for the first time in presidential politics, it can serve up video to those thinly targeted sets of people.”

“That unprecedented combination is inching campaigns closer to the Holy Grail of political advertising: the emotional impact of television delivered at an almost atomized, individual level. It makes the old talk of micro-targeting soccer moms and NASCAR dads sound quaint.”