Bloomberg: “Trump exists so much in his own universe that engaging him, poking the bear, seems likely to cause more harm than help. But that doesn’t mean he can’t implode himself. As impressive as Trump’s numbers are, they are still inextricably tied to the Trump Brand, the bullying, swaggering, “you’re a total loser” television personality. And as anyone who has ever worked in television can tell you, your brand can evaporate in one wrong second. Donald Trump, in order to keep this up, needs to keep being Donald Trump, and that’s a more delicate balance than one might think.”
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