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What Ted Cruz Is Counting On

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George Will: “Cruz’s audacious ‘base plus’ strategy … aims to leaven the electorate with people who, disappointed by economic stagnation and discouraging cultural trends for which Republican nominees seemed to have no answers, have been dormant during recent cycles. … Whites without college experience include disproportionate numbers of nonvoters whose abstention in 2012 … produced Obama’s Electoral College victory.”

“The Cruz campaign’s substantial investment in data scientists serves what [Cruz chief strategist Jason] Johnson calls ‘behavioral micro-targeting,’ changing behavior as well as gathering opinions. If a person drives a Ford F-150 and subscribes to Guns & Ammo, he probably is conservative. The challenge is to make him a voter by directing to him a package of three- or four-issue appeals tailored to him.”

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About Political Wire

goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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