Bush Already Building Data Operation for General Election

“Months before the first primaries, Jeb Bush and his allies are building a data-driven operation to turn out voters in the general election much later — spending heavily on the assumption he will overcome his sluggish start and win the Republican presidential nomination,” the AP reports.

“It’s a strategy aimed at avoiding a 2016 repeat of the GOP’s glaring deficiencies in using technology to get their supporters to vote four years ago. But it’s already hit a roadblock.”

“Bush and his advisers have abandoned plans to link some of the technology efforts of his formal campaign and an allied super PAC by contracting with a single company. That firm could have provided both groups with the same data on the electorate from which to work — everything from names and addresses of voters to their hobbies and number of children.”