Trump Won Because of Facebook

Max Read: “Trump, like Obama before him, was able to connect with voters outside the more stifling confines of political-party organizing. Trump, a longtime Democrat with liberal social positions, rose to the nomination because he could express a political position — essentially, white welfare-state ethno-nationalism — that the party would once have choked off for threatening its delicate coalition of business interests and white workers.”

“Facebook connected those supporters to each other and to the candidate, gave them platforms far beyond what even the largest Establishment media organizations might have imagined, and allowed them to effectively self-organize outside the party structure. Who needs a GOTV database when you have millions of voters worked into a frenzy by nine months of sharing impassioned lies on Facebook, encouraging each other to participate?”

“Even better, Facebook allowed Trump to directly combat the hugely negative media coverage directed at him, simply by giving his campaign and its supporters another host of channels to distribute counterprogramming. This, precisely, is why more good journalism would have been unlikely to change anyone’s mind: The Post and the Times no longer have a monopoly on information about a candidate.”

Nieman Lab: “Our democracy has a lot of problems, but there are few things that could impact it for the better more than Facebook starting to care — really care — about the truthfulness of the news that its users share and take in.”