How Facebook Helped Elect Trump

Trump campaign operative Brad Parscale told CBS News that Facebook was the crucial tool that helped elect Donald Trump: “Twitter is how Trump talked to the people, Facebook was going to be how he won.”

“Parscale says the campaign would average 50-60,000 different ad versions every day, some days peaking at 100,000 separate iterations – changing design, colors, backgrounds and words – all in an effort to refine ads and engage users.”

Also interesting: “Parscale received help utilizing Facebook’s technology from Facebook employees provided by the company who showed up for work to his office multiple days a week.”

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