Facebook Ends ‘Dark Posts’

Facebook is bringing “dark posts” into the light in response to the election interference on social media last year, and the new rules will impact all advertisers, Ad Age reports.

“On Friday, Facebook revealed a new system of disclosing what groups and companies paid for ads on its platform: Any ads running on Facebook will be readily viewable by anyone.”

“That means no more so-called dark posts, ads that target only a particular set of people but are invisible otherwise because they never appear as posts on a brand or group’s page. The ads themselves will remain available—only now they’ll be visible to all.”

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