How Yard Signs Helped Defeat Roy Moore

Wade Perry, the manager of Doug Jones’ (D) longshot U.S. Senate campaign in Alabama, told McClatchy that “before Jones even won his own primary, and hatched a plan with campaign chairman Giles Perkins. Their realization: the campaign needed to show Republican voters — some of whom hadn’t voted for a Democrat in decades — that it would be OK to support one this time around.”

“And what better way, they thought, than letting the average Alabamian see rows of Jones signs in their neighbors’ yards?”

“Perry himself can scarcely believe he’s talking about them seriously… But the man who managed the most stunning upset in recent Democratic political history has a larger — and much more important — point he wants to make; his party must be willing to try something different with their politics and campaigns, especially as it prepares to compete this November in a litany of Republican-rich areas.”

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