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Super Bowl Is Political Minefield for Advertisers

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“Amy Schumer’s decision to support Colin Kaepernick by refusing to do Super Bowl ads is the latest sign that advertising’s biggest stage is becoming increasingly political for brands,” the Wall Street Journal reports.

“Some Super Bowl ads already are stirring up partisan passions, like the 2017 Budweiser ad about the brand’s immigrant roots, which some called a critique of President Trump’simmigration policies. Now every spot is under the microscope, and the scrutiny is even creeping beyond the ads’ content.”

Axios: “The Super Bowl was once a coveted event at which brands competed for commercial space and celebrities were anxious to perform. But as the nation’s politics become more polarized and Kaepernick remains jobless, the league’s biggest game has become a lightning rod for controversy.”

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About Political Wire

goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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