“Amy Schumer’s decision to support Colin Kaepernick by refusing to do Super Bowl ads is the latest sign that advertising’s biggest stage is becoming increasingly political for brands,” the Wall Street Journal reports.
“Some Super Bowl ads already are stirring up partisan passions, like the 2017 Budweiser ad about the brand’s immigrant roots, which some called a critique of President Trump’simmigration policies. Now every spot is under the microscope, and the scrutiny is even creeping beyond the ads’ content.”
Axios: “The Super Bowl was once a coveted event at which brands competed for commercial space and celebrities were anxious to perform. But as the nation’s politics become more polarized and Kaepernick remains jobless, the league’s biggest game has become a lightning rod for controversy.”Save to Favorites