Dan Pfeiffer: “Democrats have fallen behind Republicans on the campaign-innovation curve—it’s a key reason we lost in 2016. But a Beto O’Rourke presidential campaign has the potential to change this. Like Obama’s 2008 campaign, Beto’s Senate campaign felt different because it was different. He didn’t hire a pollster. He spoke like an actual human instead of an AI-generated amalgamation of focus grouped talking points and consultant approved buzzwords like ‘fight’ and ‘everyday Americans.’ He spent his money on digital advertising rather than dump it into the black hole of TV ads that fatten consultant pockets more than they inform voters; and he communicated with voters in innovative ways.”
“By live-streaming so much content, Beto was able to tell his own story directly to the voters without filtering it through the funhouse mirrors of the legacy media. Tens of millions of people watched Beto’s impassioned defense of NFL players exercising their right to protest, taking his message directly to the people, instead of relying on the mainstream media or political Twitter to do the job for him. If Democrats run the same old campaign, using the same tired and outdated tactics, we will certainly lose to Trump.”
Related for members: ‘The Arena Test’ and 2020 Democrats
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