Trump’s Early Lead on Facebook Ads Worries Democrats

Los Angeles Times: “Trump is using the advantage of incumbency, a huge pile of campaign cash and a clear path to his party’s nomination to build a digital operation unmatched by anything Democrats have. His campaign is testing all manner of iterations, algorithms and data-mining techniques — from the color of the buttons it uses on fundraising pitches to the audiences it targets with short videos of his speeches.”

“By the time Democrats pick a nominee, some of the party’s top digital strategists warn, Trump will have built a self-feeding machine that grows smarter by the day. His campaign has run thousands of iterations of Facebook ads — tens of thousands by some counts — sending data on response rates and other metrics gleaned from the platform to software that perpetually fine-tunes the campaign messages.”