What Makes Bloomberg’s Campaign Different

Washington Post: “The thing that makes Bloomberg different is he can knock on all doors at once. Bloomberg is running aggressively to win the Democratic nomination but he is simultaneously building out a general election machine to defeat President Trump, with a new structure — data, field organizing, advertising and policy — that aims to elect Democrats up and down the ballot even if the party’s voters reject the former New York mayor this spring…”

“Bloomberg’s data operation, cryptically called Hawkfish, aims to incorporate expensive demographic and targeting data, parts of which can later be fed back into the party’s databases or repurposed for the broader fight against Trump and Republicans. The fact that he is a candidate gives him greater access to party data than he would otherwise have, and as a candidate he also benefits from lower television ad rates in swing states before their primary contests than he would if he simply advertised against Trump as a regular citizen.”