Vanity Fair: “The order of finish, whenever it arrives, matters to Bloomberg’s long-shot prospects: The weaker the results for Joe Biden and the stronger the numbers for Bernie Sanders and for Elizabeth Warren, the better for Bloomberg, who is positioning himself as a moderate with deep governing experience and a bottomless bank account.”
“But the Iowa muddle is already allowing Bloomberg to emerge as a perceptual victor: The candidate of cold-blooded competence who has been a high-profile success in both private business and public office. A campaign aide says that today Bloomberg is ‘immediately increasing ad spending in current markets and adding new markets, with our total gross ratings points doubling from 1,200 to 2,400.’ In civilian language: You won’t be able to turn on a TV or a computer without seeing a Bloomberg ad.”
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