Republicans Cede Snapchat to Democrats

FWIW: “Even in a world of TikTok challenges and IG Reels, Snapchat remains an effective advertising platform for campaigns and organizations to reach younger voters with quick vertical video and static content. Nearly half of Americans aged 15 – 25 still use the platform, and in 2020, political advertisers spent a record $21.2 million on Snapchat advertising attempting to reach them.”

“However, in the Biden era, that’s changed. Out of the nearly $2 million spent in 2021 thus far on Snapchat political ads, Republican ad spend only makes up around 0.1% – just around $2,500 spent by the RNC.”