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You are here: Home / Democrats / Democrats Have a Branding Problem

Democrats Have a Branding Problem

December 7, 2021 at 9:24 am EST By Taegan Goddard Leave a Comment

First Read: “That was one of the main takeaways that Democratic pollsters made after conducting focus groups of Virginians who voted for President Biden in 2020, but who broke for Republican Glenn Youngkin in last month’s gubernatorial race or strongly considered it. (By the way, these pollsters work at the firm that does President Biden’s polling.)”

From the memo: “Voters couldn’t name anything that Democrats had done, except a few who said we passed the infrastructure bill. That bill didn’t overcome their opinions that we have spent the last year infighting and careening from crisis to crisis.”

“After they passed a $1.9 trillion Covid relief bill (which included direct $1,400 checks), after they cleared a $1.2 trillion infrastructure bill (though only after losing in Virginia) and after spending the last several months crafting a climate/universal pre-K/child care/prescription drug/health care bill, these voters thought Democrats were more focused on social issues than the economy.”

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About Political Wire

goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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