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Just dropped · Trial Balloon · Ep. 192

November Surprises

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Trial Balloon · Ep. 192: November Surprises

American Consumers Return to Old Habits

May 4, 2022 · 12:56 pm ET · Leave a Comment

“In early 2020, many companies said the pandemic would change everything for consumers. And it did—for a while,” the Wall Street Journal reports.

“Now many Americans are resuming their prepandemic habits: rocking out at crowded concerts, doing deadlifts next to strangers at the gym and stocking a standard supply of toilet paper. Airlines, restaurants and child-care centers, which relied on government loans to stay afloat during Covid-19’s peak, can now hardly keep up with demand.”

“The resiliency of the American consumer has been a hallmark of modern history. After events such as Hurricane Katrina in New Orleans or the attacks of 9/11, people have shown they will snap back to doing many of their favorite things, given time. Rarely has it happened so broadly and rapidly as now, two years after a devastating global pandemic began.”

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