DeSantis Weighs Media Strategy Shift

“Only seven weeks into his 2024 campaign for the White House, Ron DeSantis is struggling to make a dent in former President Donald Trump’s commanding lead in the Republican primary — and the Florida governor’s team is already looking for a possible media strategy reset while some top donors privately fret over the trajectory of the campaign,” ABC News reports.

“While candidates like former Vice President Mike Pence and former New Jersey Gov. Chris Christie have made regular appearances on CNN and MSNBC a part of their White House runs, DeSantis has largely shunned mainstream media outlets and has mainly stuck to more friendly platforms like Fox News and conservative news media — a trend that has caught the eye of Trump and his team.”

“That may be about to change, according to multiple sources, who said the governor’s team is leaning toward having DeSantis begin doing mainstream network interviews and possibly town halls.”