New York Times: “These days, retail politics has a whole new meaning. At a point in the electoral cycle when candidates are desperate to distinguish themselves and have only minutes onstage to do so, being able to deliver a zinger that will play on via swag is a key advantage.”
“Ever since the inauguration of George Washington, voters have been participating in the electoral process by means of merch. Back then, it was fancy commemorative buttons that were sewn onto clothes (and were, largely, accessible only to the well-off).”
“Over the years, the ‘store’ — effectively an alternate way for candidates to elicit small-dollar donations and add to their supporter base by appealing to consumer culture — has grown in importance as technology has transformed our ability to make stuff, sell stuff and mine data. Now, almost as soon as presidential contenders declare their candidacy and their websites go live, the shops go live with them.”
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