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Advertisers Flock to Fox Seeking an ‘Audience of One’

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Advertisers are flocking to Fox News to reach “an audience of one,” according to the network’s head of ad sales, as companies, advocacy groups and foreign leaders try to lobby President Trump through his television screen, the Financial Times reports.

Said as sales president Jeff Collins: “News has always attracted advertisers that are trying to reach influential folks, but I think a lot of folks are aware that the president and a lot of the folks in his administration are watching the network. We’re seeing a lot of advertiser demand that are coming in for that audience, whether it’s an audience of one or an audience of 12… we’re seeing quite a bit of demand for that.”

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About Political Wire

goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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