Democrats Must Stop Talking About ‘Our Accomplishments’

Jesse Ferguson: “There’s a word Democrats need to ban from their vocabulary if they want to rehab our brand and win elections again: accomplishments.”

“Every time we use that word, we’re telling voters we care more about what happens in the halls of Congress than what happens in their daily lives. We’re bragging about process instead of delivering results. We’re focused on what might be happening on the National Mall when what voters care about is what’s happening in their local mall—and whether they can still afford to shop there.”

“This isn’t a small messaging tweak. It’s a fundamental shift in how Democrats need to think about governing and communicating with the American people. And it may be the difference between political relevance and political exile.”