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Trump Is Losing Low Information Voters

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G. Elliot Morris: “In 2024, the voters who knew the least about politics were some of Donald Trump’s strongest supporters. One pre-election poll found Americans who didn’t consume any news at all said they’d vote for him over Kamala Harris by a 20-point margin, 60% to 40%.”

“Today, the president’s support among low-knowledge voters has cratered to just 43%, according to a new analysis of data from our January Strength In Numbers/Verasight poll. The share of 2024 voters who now disapprove of the president is well over 55%.”

“According to our poll, low-knowledge voters backed Trump by a net margin of 11 points in 2024. Now, however, the same low-knowledge voters say they disapprove of the president by 13 points — a 25-point shift away from the president.”

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goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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