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Just dropped · Trial Balloon · Ep. 195

Shake Up

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Trial Balloon · Ep. 195: Shake Up

A Yearslong Effort to Woo Trump for the World Cup

June 10, 2026 · 5:05 am ET · Leave a Comment

New York Times: “For the past year, FIFA, the governing body of international soccer, has leased an office on the 17th floor of New York’s Trump Tower that has sat all but empty. The rent goes to President Trump’s family business, but soccer officials say the space sits largely idle.”

“Paying rent to the Trumps was the choice of Gianni Infantino, FIFA’s president, who has made being close to Mr. Trump a top priority. He has lavished the president with praise, trophies and a medal. He has made pilgrimages to Mar-a-Lago, the Trump National Doral golf club and even the Melania documentary premiere.”

“Mr. Infantino has publicly boosted the president through impeachments and plummeting poll numbers.”

“It was all in service, Mr. Infantino’s supporters say, of ensuring that the World Cup, which begins this week, goes off without a hitch. Mr. Trump could disrupt the games in any number of ways. Mr. Infantino, allies say, is handling a volatile president who responds to praise and gifts.”

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