A new Kaiser Family Foundation/Cook Political Report survey finds that while 63% of voters are already firm about how they plan to vote in the 2020 presidential election, there are still 30% who say they have not made their minds up.
“While swing voters look similar to their decided counterparts on many demographics, they tend to be younger, more moderate, and less engaged on national politics. Nearly one-fourth of swing voters say they didn’t vote in the 2018 election (22%) or in the 2016 presidential election (24%).”
“About half of swing voters (16% of all voters) are truly persuadable. These voters either say they are undecided about who they plan to vote for (8%) or say that while they are probably going to vote for either President Trump or the Democratic nominee, there is a chance they will vote for the other party’s candidate (8%). The other share of swing voters (14% of all voters) say that they are probably going to vote for either President Trump or the Democratic nominee and there is no chance they will vote for the other party’s candidate.”
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