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Biden’s Big Ad Buy Didn’t Work

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Politico: “All told, Biden’s campaign and the Democratic National Committee spent roughly $7 million on positive TV ads this year…”

“The president’s team made a calculation earlier this year to prioritize bolstering Biden’s image versus attacking Trump’s in paid advertising, according to White House aides, a number of Democratic strategists and a top Biden campaign donor. Among the reasons: They figured the ex-president’s GOP primary rivals would do much of the work of roughing him up for them.”

“That bet has so far not paid off. Trump has largely skated through the primary without being attacked by his opponents. And Biden’s numbers have not budged.”

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About Political Wire

goddard-bw-snapshotTaegan Goddard is the founder of Political Wire, one of the earliest and most influential political web sites. He also runs Political Job Hunt, Electoral Vote Map and the Political Dictionary.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

Goddard is the owner of Goddard Media LLC.

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