Jason Steinhauer: “Technically, electability simply means an ability (or the perceived ability) of a candidate to win the general election — that is, to earn a majority of the electoral college votes.”
“But at its heart, ‘electability’ is a strategy employed by the party that prioritizes party victory over any one particular candidate or an ideological agenda. Certain candidates may appeal to particular factions of a party, but not all can deliver enough states to win the White House. An electability strategy assesses the realities of the electoral map, and attempts to put forth a candidate who can deliver the right mix of states and votes that will best assure victory for the party.”
“This strategy empowers the party structure, of course, and disadvantages those who may seek to upend it. But it has succeeded in putting forth successful candidates during contentious elections. In fact, Abraham Lincoln — arguably the most significant president in our nation’s history — won his party’s nomination and ultimately the White House on the back of his ‘electability.'”