A guest post from Brad Phillips, author of The Media Training Bible.
How would you define “media interview”? Most people would say that a media interview occurs when someone–often a spokesperson from a company, campaign, or agency–speaks with a reporter.
Pretty straightforward, yes?
But spokespersons who define media interviews that way are making a big mistake. A media interview is not a conversation with a reporter. It is a highly focused form of communication aimed squarely at your audience. The reporter is merely the conduit through which you reach it.