The Washington Post covered a focus group run by Frank Luntz:
“Over three hours in Alexandria, Luntz lobbed dozens of Trump-seeking missiles. All 29 in the group had voted for Mitt Romney in 2012. All either supported Trump, or had supported him earlier in the year. To Luntz’s amazement, hearing negative information about the candidate made the voters, only a few of whom gave their full names to the press, hug the candidate tighter.”